Imagined in London

At Kite, we believe that your most important accessory - your eyewear - deserves architectural attention to detail. Our ethos is to never compromise on quality and style, and it begins with visionary design from London and artisanal craftsmanship from Italy. Our iconic collection of frames expresses classic shapes with a modern twist, resulting in unique and timeless designs.


Premium HOYA Lenses

Just as a car's bodywork is nothing without its engine, glasses are nothing without their lenses. We believe your eyes deserve the best lenses to complement your lifestyle. All Kite frames are paired exclusively with our Premium Japanese Engineered Lenses, which include all coatings at no extra charge. Starting at £95, it's like getting a V12 engine for the price of a V6.

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HOYA Premium








UV Protection








2 Years


The Eyebar

At Kite Eyewear Shoreditch

Located in the heart of East London, our award-winning flagship concept, The Eyebar, offers an eyewear experience unlike any other. With state-of-the-art machinery and comprehensive Eye Tests, eye care is at the core of the Kite Experience. Sit down with one of our experienced stylists and optical professionals to find your perfect pair (or two ;)


We Believe in Better

At Kite, our vision is to provide the best quality eyewear, lenses, and optical care in the world. British design, Italian craftsmanship, and Japanese engineering are at the core of our brand and define our unique approach to the optical experience.